COGS & MARVEL

IDENTITY DESIGN & DEVELOPMENT

Collaboration project

Taking inspiration from the left and right brain, we created a structure which would facilitate a visual exploration of these opposites. A bright and energetic colour palette was selected and within the visual framework a visual language was created ie: blocks of colour are paired with bold patterns, playful photography is aligned to create intriguing images. This left and right division while structured is extremely flexible and allows Cogs & Marvel to be curious within its visual identity and explore an endless amount of possibilities as the brand develops across different modes of application.